CRM是什么你真的了解吗？

醉古意

CRM的概念引入中国多年后，越来越多的企业开始使用CRM软件，但是真正花心思去研究CRM的人却只有少部分，那么，CRM在到底是什么呢？
CRM是什么呢？CRM就是一个软件。
CRM是什么呢？CRM就是一个软件。
CRM就是个软件，但不少人认为，实施CRM就是使用CRM软件。事实上，这是一种很片面的看法。CRM是一种商业策略，也是一种管理思想，是每一家现代企业赖以生存和发展的必要条件。人、业务、技术三大支柱合在一起构成了CRM，缺一不可。
企业在做CRM预算的时候除了财务预算，还应该包括时间预算和人力预算。不可忽视人在CRM中起到的作用，要强调配合，注意培训。同时还要考虑检查业务流程的设计是否以客户为导向。
正确的CRM实施步骤应该是：先制定企业的CRM商业策略，然后进行人的培训和业务流程的再造，接下来才是考虑CRM软件的时候。
CRM是怎样理解的？
CRM怎样理解？有人说，怎么也搞不懂CRM到底是干什么的。其实，CRM很简单，CRM有助于获取顾客、留住顾客、将顾客盈利最大化。
CRM早已不是新鲜事物，只要有商业行为存在就有CRM。假设卖炊饼的武大记得张三每次买几个，街角布店老板知道李四喜欢的颜色。没有计算机、没有软件，生意人将客户资料都放在脑子里并加以运用，这就是客户关系管理的雏形。
时代在发展，但CRM核心不变，那就是妥善管理好客户资料，帮助企业利润最大化。
CRM是什么呢？CRM就是一个软件。
根据数字化转型网（搜索栏输入：中国数字化转型网，即可了解详情）的资料，CRM是企业数字化转型非常重要的一环。数字化转型网有大量的关于CRM的资料和方案，比如介绍CRM的定义、CRM的功能、CRM的价值、CRM的优秀案例、CRM与SCRM区别等等知识，找数字化转型资料上数字化转型网。若您对CRM数字化感兴趣，想和更多对企业CRM数字化的感兴趣的同道者们进行交流，也可关注第五届华东CIO大会&2023中国数字化转型展，搜索栏输入：华东CIO大会，即可了解报名和参会详情！
翻译：
Do you really understand what CRM is?
Years after the concept of CRM was introduced to China, more and more enterprises began to use CRM software, but only a small number of people really took care to study CRM, so what is CRM in the end?
What is CRM? CRM is software.
CRM is software, but many people think that implementing CRM is the use of CRM software. In fact, this is a very one-sided view. CRM is a kind of business strategy, but also a kind of management thought, is a necessary condition for the survival and development of every modern enterprise. The three pillars of people, business and technology together constitute CRM, and they are indispensable.
In addition to the financial budget, the CRM budget should also include the time budget and the human budget. Can not ignore the role of people in CRM, to emphasize cooperation, pay attention to training. Also consider checking whether the design of the business process is customer-oriented.
The right CRM implementation steps should be: first develop a CRM business strategy, then conduct personnel training and business process reengineering, and then consider CRM software.
How is CRM understood?
How to understand CRM? Some people say that they don't understand what CRM is all about. In fact, CRM is very simple, CRM helps to acquire customers, retain customers, and maximize customer profitability.
CRM is not a new thing, there has been CRM for as long as there have been business practices. Suppose that Wu Da, who sells cooking cakes, remembers Zhang SAN buying a few each time, and the corner cloth shop owner knows Li Si's favorite color. There is no computer, no software, businessmen put customer information in the head and use, this is the prototype of customer relationship management.
The Times are developing, but the core of CRM remains the same, that is, properly manage customer information to help enterprises maximize profits.
According to the data of the Digital Transformation Network (search: China Digital Transformation network, you can learn more), CRM is a very important part of the digital transformation of enterprises. Digital transformation network has a large number of materials and programs about CRM, such as introducing the definition of CRM, the function of CRM, the value of CRM, excellent cases of CRM, the difference between CRM and SCRM and other knowledge, find digital transformation materials on digital transformation network. If you are interested in CRM digitalization and want to communicate with more like-minded people who are interested in enterprise CRM digitalization, you can also pay attention to the 5th East China CIO Conference &2023 China Digital Transformation Exhibition, enter the search bar: East China CIO Conference, you can learn about registration and participation details!

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